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Catalyst for Change

>Although VoIP and IP Multimedia Sub- ordering and activating VoIP services. This was system (IMS) give service providers achieved by providing the built-in service assur- unprecedented freedom to develop and ance function to monitor customer experience deploy innovative services, they don’t and SLA support of the customer self-service guarantee competitive success. In fact, with ordering and account management portal, as new technologies, the basics matter more than well as deep, real-time visibility into the service ever: making sure that customers get the ser- provisioning process – the functions that CA vices they order, the first time and every time. Wily had provided. By monitoring individual

That need led group major vendors (Alcatel- customer sessions with the customer ser-

Lucent, BEA Systems, CA Wily, Oracle-Metasolv, vice portal, the performance and transaction Cognizant, and Progress Software) to found success rate of the provisioning process, and the the Accelerating VoIP and IMS Services (AVIS) health of the supporting provisioning interfaces project under TeleManagement Forum’s catalyst all the way to the network edge, a full end-to- framework. The goal: to design, build and test an end service assurance was made possible. end-to-end service fulfillment, delivery and as- With no human intermediary involved at surance environment based on IMS and Service any point of the fully automated process for Oriented Architecture (SOA). The working solu- VoIP and IMS activation and provisioning, it’s tion was demonstrated at the TeleManagement critical that service providers have visibility World conference in Dallas in December 2006. at all stages of those processes. If they don’t,

A key part of the project requirements was they’re effectively flying blind, with no way ensuring the top customer experience while to guarantee that all the revenue-generating transactions go through, from the customer order all the way to each network element. AVIS has deliv- ered a blueprint to achieve these objectives based on the leading vendors’ off- the-shelf products. g

References:

http://www.shirman.com

http://preview.telephonyonline.com/images/marketing/AVIS_datasheet_Dallas.pdf

http://www.wilytech.com/solutions/industry/telecommunication.html

http://www.tmforum.org

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